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This was a campaign that I came up with and launched for Leslieville BIA as a response to BLM protests, to show support for POC business members in the community. This campaign was incredibly well received and garnered a large engagement/following from our community. We were able to expand it towards Pride as well to further carry the message of inclusivity of our community
Put together a selection of local business products to promote for Father's Day and encourage shopping local
Launch of #LlamaGonnaShopLocal for Broadview Danforth BIA to help encourage shopping local under lockdown.
View of content for this campaign via hashtag search - this content has garnered a lot of engagement and interest from a challenging demographic. The Danforth has been a longtime challenging community to reach through social media due to older age groups that are not as active. This campaign gave a new lease on the online engagement in support of local businesses
Small illustration sample for content
Digital Illustrations for Content & Other projects
Mock up of a personal design
Continuation of same stylized drawing as with Covid content for BIA to stay on brand. This was created for the shootings that occurred in Nova Scotia 2020
Created this method of promoting jewellery by drawing abstract illustrations of women, collaged together with real photos of the jewellery being sold at this retailer. An innovative alternative to having a real model wear the jewellery which helped elevate the product and have it stand out more
Maintained this same stylized image styling for Intl. Women's Day. A great way to keep branding and integrate for multiple uses for same client. A diverse content possibility that has potential for numerous possibilities within the lifetime of the campaign
Hand drawn content to support PSA communications regarding travel around Covid
Created a series of hand drawn illustrations to help carry PSA content for community regarding new protocols and measures for safety around Covid
Creating Mood boards as form of promotional content.
This was a mock up for a design proposal for new client, using a collage layout as a way to visualize the proposed design. A great way to demonstrate visual ideas for future projects
Initiated a Summer Cocktail campaign to help promote all the local bars within the BIA
Created a small Grid post for client (Broadview Danforth BIA) around BIA Week, which is celebrated annually throughout the city
Part of Cobs Bread ( Danforth) springtime Hot Cross bun selection campaign.
One of my client's Instagram feeds - promoting their daily baked goods.
Part of a contest for Creatively Squared - we had to contribute content that fit the theme of Hygge
In support of local - sourced product from PEC.
Support local campaign
Support local campaign
Example of floral design for content
Prop styling and photo sample